As April showers give way to May flowers, we’re delighted to spotlight some of the flower power within our science-backed skincare formulas. From brightening to firming, skin comfort to moisturizing, these floral ingredients are as lovely as they are effective for your complexion.

Madonna Lily
Key Benefit: Radiance & evening skin tone
What It Does: The luminous Madonna Lily helps restore balance, improving the look of skin pigmentation for a uniform tone that’s brighter and more radiant.
Found in VTM Micro-Essence: Our restorative facial essence lotion is scientifically formulated to target dry, pigmented skin, soothing the complexion to reveal lasting radiance. Refreshing, weightless hydration melts into skin, refining pores and improving tone and texture over time. Skin is instantly energized, balanced, and deeply purified for an overall soft and supple complexion.
Best for: All skin types.

Hawthorn & Jasmine Flower
Key Benefit: Firming
What It Does: Our blend of Hawthorn and Jasmine Flower provides a lifting effect that gives skin a look of firmness while targeting fine lines and wrinkles.
Found in Phormula 3-10 Eye Intensive: Our advanced rescue cream revives the eye contour, softening the look of fine lines and bags under eyes for a smooth, bright-eyed appearance. This eye cream is lightweight and fast-absorbing, yet richly nourishing. The skin around and under the eyes is delicate, but this intensive treatment strikes a balance—powerful, yet gentle, leaving skin renewed and radiant.
Best for: Mature Skin, suitable for all skin types.

Red Sage
Key Benefit: Skin comfort & barrier support
What It Does: Red Sage is a key component of our SensCalm³™ Complex. This flowering plant combines with Bisabolol and Ginger extracts to bring soothing relief to sensitive skin, replenishing skin’s barrier and diminishing blotchiness due to sensitivity for an overall calmed complexion.
Found in our Sensitive Skin Collection: Our Soothing Relief Hydration Lotion, Serum, and Emulsion make up our 3-step ritual for sensitive skin. In each formula, our SensCalm³™ Complex with Red Sage relieves dry, distressed complexions, instantly calming sensitive skin for a comfortable, soft, and silky-smooth feel.
Best for: Sensitive skin, suitable for all skin types.

Roman Chamomile
Key Benefit: Skin conditioning
What It Does: Chamomile is known for its soothing properties. In skincare, Roman Chamomile is beloved for its moisturizing properties as a skin-conditioning agent.
Found In Mattifying Gel Moisturizer: Formulated for all seasons and skin types, our Mattifying Gel Moisturizer saturates the skin with hydration, leaving the complexion with all-day, matte-finish moisture and a smooth, satin finish. Our clean formulation is enhanced with skin-quenching Squalane and our Hydrating Sugar Complex, delivering instant and long-lasting hydration in one.
Best for: Oily/combo skin, suitable for all skin types.

Bakuchiol
Key Benefit: Elasticity
What It Does: A plant-derived alternative to retinol, antioxidant-rich Bakuchiol improves the feel of skin’s firmness and elasticity, smooths the look of fine lines and wrinkles, and improves skin tone and texture.
Found in Firming Cream: Our plant-powered anti-aging moisturizer hydrates, smooths, and gives the skin a lifted look. Lightweight enough to wear all day, yet rich enough to restore moisture throughout the night, this day and night moisturizer is perfect for all skin types, all year round. This age-defying cream will help re-contour, re-firm, and re-plump skin’s look and feel.
Best for: All skin types.

In addition to this bouquet of beautiful benefits for the skin, there’s also evidence that stopping to smell the roses brings its own benefits for overall well-being. Florence Williams, bestselling author of The Nature Fix, says, “Smelling flowers in nature can be a quick reset for your mood.” Hear more from Williams on Season 3 of our Mind Your Skin Podcast in the episode “Stress & Nature.”

In the spirit of pausing to smell the flowers—that is, slowing down and practicing mindfulness—we invite you to embrace this same idea whenever you practice your skincare ritual. Think of your daily routine as a moment that’s all yours. It’s a moment to focus on you, to enjoy the sensorial experience of caring for your skin, and to unwind. In this way, your skin not only reaps the benefits of ritual care, but your whole self as well.