May 19, 21 min
Guest: Dija Ayodele
On today’s episode of the Mind Your Skin podcast, I am speaking with the wonderful Dija Ayodele. Dija is a newly published author of the book, Black Skin: The Definitive Skincare Guide, owner of skincare clinic West Room Aesthetics in London and founder of the multi award-winning educational platform Black Skin Directory (BSD). Dija’s book investigates identity, traces the deeper and historical relationship between the beauty industry and Blackness and how we can create a fairer and more equitable beauty industry.
In this episode, we dive into her book, Black Skin and talk about how black women have had to consistently do extra legwork and face extra anxiety around skin care and accessing treatments. We also discuss Dija’s mission to empower through skin care and to revolutionise how women of colour access the beauty and skincare world so that they can feel seen and valued. Dija is a pioneer, entrepreneur, a skin expert and a true inspiration. It’s an honour to have her lead us through this conversation!