Shake-It Tinted Skin Treatment: An Icon Reinvented

An Erno Laszlo icon reinvented, our newly-reformulated Shake-It Tinted Skin Treatment boasts beloved, timeless benefits: evening skin tone, refining the look of pores, and controlling excess surface oil for a sheer-matte, natural finish.

With 80% skin treatment and 20% pigment, Shake-It gives a subtle wash of color, now in four blendable shades to personalize your experience. This shake-to-activate, last step to skincare gives an unparalleled feeling of skin confidence while allowing skin’s own radiant personality to shine. As Dr. Laszlo said, “A face represents not only beauty but all the qualities of the heart, soul and brain.” By supporting a confident complexion, Shake-It supports overall well-being.

Shake-It: A Cult Classic
Launched in 1927, this one-of-a-kind tinted makeup-skincare hybrid was prescribed by Dr. Laszlo to top clients like Princess Stephanie of Hungary as well as Hollywood stars like Marilyn Monroe and Greta Garbo, who used Shake-It to achieve their signature on-screen glow.

 The original Shake-It was discontinued in 2016, but returned due to high demand in 2020. We spoke with Anne McFadden, one of Erno Laszlo’s foremost beauty advisors who has been with the brand for over 40 years. Anne fills in the history: "When Dr. Laszlo was developing his line, he wanted a finishing product. He believed in cleansing, toning, and beautifying. Shake-It was the beautifying part of the ritual. The doctor gave it to every celebrity he waited on."

Eventually, Shake-It also came to be available not just to the elite, but to everyone. When this skin-finishing favorite became unavailable in 2016, Anne never heard the end of it. "Every single day, somebody called me to ask if Shake-It was coming back," she says. "There's a great demand for it! I'm excited for its reinvention because there's nothing like it on the market.”

It's not just Anne's phone that was ringing off the hook with the devotees yearning for the return of their beloved Shake-It. The online love for Shake-It proved just as strong: "I have been using this for 45 years! Wouldn't change a thing!" Linda J. Sturm posted.

"This is flawless skin in a bottle. My Laszlo skin looks perfect with Shake-It on!" says Angel Loza.

Science-Backed Formula & Benefits
Our unique Shake-It formula delivers clinically-proven results for your last skincare step.

Within the formula, you’ll find:
• Cosmetic Grade Alcohol: Reduces oil & refines pores
• Powdered Pigment: Works to even skin’s tone
• Glycerin: Helps skin maintain balanced moisture

Key benefits of Shake-It:
• Evens skin for a more-uniform tone
• Tightens the appearance of pores
• Controls excess surface oils
• Gives skin a sheer, shine-free finish
• 4 shades to suit a range of skin tones
• Leaves skin feeling refreshed

Shake-It is clinically proven to deliver on its promises. After one use, 98% reported that Shake-It was lightweight & easily absorbed. 95% reported Shake-It controlled shine for a matte-finish look. And 94% reported their skin appeared smoother after use.

*Based on a clinical study

“Shake-It Tinted Treatment is a toner while doubling as a naturally flattering skin veil to reduce pore size and control excess oil. Best of all, using it was a piece of cake. Once I allowed the solution to dry, my skin neutralized and radiated a natural glow.”
– Ruby McAuliffe, ‘The New York Post’

Shake-It in Your Ritual
To get the most out of Shake-It in your skincare ritual, apply as your last skincare step, after moisturizer and SPF. Anne recommends prepping skin for Shake-It with a moisturizer that suits your unique skin type.

For Dry Skin: Choose a rich and hydrating moisturizer like Firmarine SPF 30 or Phelityl Night Cream before applying Shake-It.

For Oily Skin: Choose a lighter yet hydrating formula like Mattifying Gel Moisturizer or Phelityl Emulsion before applying Shake-It.

Applying Shake-It
Getting a flawless finish with Shake-It is easy as 1–2–3. After your moisturizer and SPF, follow these simple steps:

Step 1: Shake to activate
Shake the bottle to mix the treatment and color.

Step 2: Press into skin
Apply to a reusable pad or cotton round and press into skin. ​

Step 3: Blend and layer
Evenly blend any remaining powdered pigment using your fingers or a kabuki makeup brush. Apply a second layer as desired.

For insider tips on Shake-It application, we turn again to our expert, Anne: “I always advise customers to apply Shake-It to a section of their face at a time, to ensure that they get the right blend. If it looks a bit light when you first put it on, wait a few seconds—your skin will warm up to it.”

Bring home Shake-It Tinted Skin Treatment to discover the proven benefits and beauty that comes with skin confidence.

TIMELINE