One Face at a Time
In 1920, Dr. Laszlo treated the celebrated Hungarian actress Frida Gombaszogi after she was shot in the face by a rejected suitor. Word spread about the doctor's ability to treat skin and restore women’s confidence, and soon his skincare was in high demand for women around the world.
THE LASZLO LEGACY
A Century of Confidence
The ethos of Erno Laszlo has always been to empower women to feel confident in their own skin, and we’ve maintained our mission through decades of ever-evolving beauty.
Dr. Laszlo was one of the first to give women bespoke beauty rituals when he opened his first institute in 1927.
In the height of love for the silver screen, the world became obsessed with the beauty secrets of the rich and famous. Dr. Laszlo treated the brightest stars. Marilyn Monroe swore by the Phormula 3-8 cream the doctor created especially to fade a scar on her stomach.
Vogue. WWD. Harper's Bazaar. The 1960s were the heyday for fashion publications and everyone was talking about Erno Laszlo. Even Suzy Parker, the world's first “supermodel," became a devotee.
Dr. Laszlo passed away in 1973, leaving a legacy of innovative products and personalized rituals in Hollywood and beyond. The classic Sea Mud Deep Cleansing Bar made a charming appearance in Woody Allen's iconic film Annie Hall. When Allen asks, flustered, "What is this? You have black soap?" Diane Keaton simply replies, "It's for my complexion."
As product innovation continued, the Erno Laszlo brand was more in demand than ever before. To preserve the high level of personalized service and customization, products were sold on a membership basis, with consultation only. Membership was capped at 25,000 and every person in the club received a chic, black membership card.
The 2000s emphasized luxury in the beauty world. The Erno Laszlo brand reimagined the high-end customization service from the days of Dr. Laszlo’s institute and opened an exclusive members-only institute in Soho on West Broadway.
Skincare for the Stars
Dr. Laszlo treated some of the most famous faces of the last century with his signature products and personalized care. No matter how recognizable the face, though, anyone who wanted Dr. Laszlo’s coveted products had to make a consultation appointment.
Today, Erno Laszlo continues to be the skincare brand of choice for top celebrities around the world.
"Erno Laszlo not only heals my skin, but he soothes my soul"
Dr. Laszlo specifically created Phormula 3-8 for Marilyn Monroe to heal a scar on her stomach and kept her well stocked with Active Phelityl Cream, an all purpose moisturizer, for her signature on-screen glow.
"I owe 50% of my beauty to my mother, and the other 50% to Erno Laszlo."
Screen icon Audrey Hepburn was a huge fan of Dr. Laszlo. After years of heavy film makeup, she came to understand that if your skin isn't good it's a signal that something is wrong.
"I am a woman above everything else."
Mother, beauty icon, fashion icon, First Lady, Philanthropist - and Erno Laszlo devotee. Known for her style, elegance, and grace, Jackie Onasis received custom prescriptions from Dr. Laszlo himself.
"Is there anything better than to be longing for something, when you know it is within reach?"
Known for her "luminous and unforgettable screen performances" Garbo's skin lit up the big screen during the silent film era.