Different Masks, Beautiful Benefits: Get the Most from your Masking

We love a masking moment. Whether you take the time to mask on the daily or save masking for special occasions, a face mask is always a chance to slow down and to treat your skin to intentional care. Our experts agree that masking isn’t simply a lovely luxury. Rather, it’s a very real chance to infuse skin with extra results-driven goodness. But which mask is going to give your complexion what it craves? Whether you’re looking to hydrate, detoxify, resurface, or nourish, different masks bring different benefits. Let’s find the right mask for your skin.

Peel-Off Masks

What it is: Best for exfoliating and clearing the skin, while some can be especially great moisturizing options Peel-off masks stick to dead skin cells and dirt on the skin's surface, effectively lifting them away as the mask is peeled off resulting in a more clear complexion

Benefits: Reduces blackheads, shrinks the appearance of pores, boosts glow, increases moisture levels, shrinks the appearance of pores, increases moisture levels, smooths skin texture, and boosts glow.

Common Ingredients: Botanicals, antioxidants, exfoliators, and soothing & hydrating ingredients.

Skin Type: Most skin types.

We Recommend: VTM Mask. This soothing, plumping, peel-off mask features a triple-mineral powder blend activated with a serum lotion that combines to form an active treatment mask with a rubbery texture. The mask results in smoother, brighter, and calmer skin after just one use, with hydration levels instantly increased by 48%. Use morning or night, as needed. Perfect for special events to put your very best face forward.

Gel Masks

What it is: Best for skin recovery and hydration. Gel masks with their jelly-like texture are infused with actives and antioxidants that help restore the skin. The cooling effect of gel masks can help soothe dry, sensitive skin types, giving a surge of moisture.

Hydrates and cools.

Common Ingredients:
Botanicals, antioxidants, soothing and hydrating ingredients like aloe vera and hyaluronic acid

Skin Type: All skin types.

We Recommend: Hydra-Therapy Memory Gel Sleep Mask. This overnight memory gel mask bounces back when you touch it—just like the bounce-back of supple, moisturized skin. This mask features shape-shifting technology that liquefies upon contact, delivering vital hydration so skin is refreshed and revived by morning. Use nightly, as needed.

Clay Masks

What it is: Best for deep-cleansing and detoxifying. Clay is a popular part of skincare because the thick, nourishing clay is so very effective at drawing out impurities from the skin. Clay can also be rich in minerals and acids that are beneficial to almost all skin types.

Benefits: Detoxifying, oil absorption, hydration, calming.

Common Ingredients: Kaolin (white clay), Bentonite, Green, and Red Clays.

Skin Type: Normal to oily and acne-prone skin.

We Recommend: Pore Cleanse Clay Mask. This soothing clay mask is formulated to help remove everyday buildup from the skin while infusing it with vital moisture. Enriched with Bentonite Clay and soothing Calamine, the mask absorbs and controls excess oils and helps to visibly diminish the appearance of pores. Use at night, 1–2 times per week.

Exfoliating Masks & Peels

What it is: Best for gently resurfacing and brightening dry, flaky skin. Exfoliating masks slough off dull, dead skin and purge dirt trapped deep within pores. With gentle exfoliation and natural skin-brightening properties, these masks help keep the surface of the skin looking and feeling fresh. 

Benefits: Resurfacing dry skin, clearing out pores, brightening.

Common Ingredients: AHAs (like glycolic and lactic acids), enzymes (i.e. from papaya, pumpkin), and charcoal.

Skin Type: Most skin types. 

Our Recommendation: Brightening Dual-Phase Peel. This two-part treatment + peel is formulated to smooth and illuminate the complexion. In step one, physical exfoliators polish away surface debris on the skin to refine and brighten. In step two, lactic acid provides secondary exfoliation for skin that’s luminous and renewed. Use at night, once per week.

Eye Masks

What it is: Best for delivering targeted benefits to the delicate under-eye area. From hydrogel patches infused with serum to liquid formulations like creams or gels, eye masks are packed with potent treatments for under-eye skin. They’re designed to address various concerns—hydration, de-puffing, smoothing of lines & wrinkles, brightening, firming—and bring visible, instant results. 

Benefits: Hydrating, plumping, brightening, calming, and smoothing. 

Common Ingredients: Skin supporting vitamins like Vitamin B3 and Vitamin B5, age-defying ingredients like peptides and retinol, hydrators like Hyaluronic Acid and squalane, antioxidants, brightening agents, and botanical extracts. 

Skin Type: All skin types. 

We Recommend: Multi-Task Serum Eye Mask. This all-in-one hydrogel patch is formulated to help reduce the appearance of fine lines and wrinkles by smoothing and moisturizing the delicate under-eye area. These patch-style masks provide an instant dose of hydration, proven to reveal firmer, smoother, and brighter under-eyes. Use weekly or whenever eyes are in need of a lift.
Ready to make masking a part of your ritual? View our entire collection of masks, and start enjoying the beautiful, skin-changing benefits.

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